Tyre Global

Sales staff in both offices were manually managing stock checks and pricing for every retail and wholesale enquiry. Wholesale customers had no option to place orders independently, and neither customer type had access to a self-service ordering channel.

Client

Tyre Global Company

Sector

Tyre Manufacturing, Export & Distribution

Location

China & UAE

Services Provided

Design & Development (Web Platform), Consultancy & Architecture, Migration & Modernization (ERP Integration)

The challenges

One Portal for a Two-Country Trading Business

Sales staff in both offices were manually handling stock checks and pricing for every retail and wholesale enquiry, with wholesale customers unable to place orders themselves and no self-service channel for either customer type. Pricing needed to stay strictly siloed by office — a customer assigned to the UAE office could never see China export pricing, and vice versa — while orders drawing on China’s supply for UAE-side fulfilment needed to be reflected correctly in both SAP environments without duplicate manual entry.

#Data Leaks, #Access Risks, #Lost Context, #No Audit Trail

The Approach

Map the Full Employee Lifecycle, Then Build It Company by Company

1 Role-Based Access Built Around How the Business Actually Operates

We designed the platform around each customer’s existing SAP record rather than introducing a separate structure alongside it — retail and wholesale access, pricing, and fulfilment all resolve automatically from data that already exists in SAP.

2Retail & Wholesale Portals

Retail customers see stock availability by office with no pricing shown, and a structured enquiry form in place of an order button. Wholesale customers see stock and pricing scoped to their assigned office, and can build and submit their own sales orders — which post directly into SAP on submission, with no re-keying by staff.

3 Office-Specific Pricing & Cross-Office Fulfilment

Every wholesale account is mapped to its office in SAP, so pricing shown in the portal always matches that office’s price conditions exactly — nothing duplicated or manually maintained outside SAP. Orders that draw on China’s supply for UAE-side fulfilment post automatically as a standard order in one SAP company code and a corresponding supply order in the other, with no duplicate capture.

4 Documents, Tracking & Account Tools

Both customer types get self-service access to invoices, statements, and proof-of-delivery documents. Wholesale customers additionally get real-time order tracking and account management, including managing their own team sub-users.

5 AI & Automation

Customer-facing AI assistant: handles routine retail and wholesale enquiries directly — answering product and stock questions and generating quick quotes for wholesale accounts — with more complex requests routed to the right regional sales contact automatically.
Quote automation: retail enquiries that used to sit in a sales queue awaiting manual follow-up are now matched and quoted automatically wherever possible, cutting response time without adding headcount.
Multi-office inventory sync: AI-assisted monitoring flags stock gaps and forecasts demand across the China and UAE offices, keeping the portal’s stock picture and SAP itself moving in step.

The Outcomes

A Platform Built Across Two Offices

Tyre Global now runs retail and wholesale customer access, office-specific pricing, self-service ordering, AI-assisted customer engagement and inventory forecasting, and cross-office order fulfilment from a single portal integrated with SAP, live for 300+ users across the China and UAE offices. Wholesale customers place their own orders directly against accurate, office-scoped pricing; retail enquiries are captured, quoted, and routed automatically instead of being lost across calls and emails; and orders drawing on China’s supply for UAE fulfilment sync automatically between both SAP environments, with no manual reconciliation between the two offices.