Client
Tyre Global Company
Sector
Tyre Manufacturing, Export & Distribution
Location
China & UAE
Services Provided
Design & Development (Web Platform), Consultancy & Architecture, Migration & Modernization (ERP Integration)
The Challenge
One Portal for a Two-Country Trading Business
Sales staff in both offices were manually handling stock checks and pricing for every retail and wholesale enquiry, with wholesale customers unable to place orders themselves and no self-service channel for either customer type. Pricing needed to stay strictly siloed by office — a customer assigned to the UAE office could never see China export pricing, and vice versa — while orders drawing on China’s supply for UAE-side fulfilment needed to be reflected correctly in both SAP environments without duplicate manual entry.
The Approach
Role-Based Access Built Around How the Business Actually Operates
We designed the platform around each customer's existing SAP record rather than introducing a separate structure alongside it — retail and wholesale access, pricing, and fulfilment all resolve automatically from data that already exists in SAP.
Retail & Wholesale Portals
Retail customers see stock availability by office with no pricing shown, and a structured enquiry form in place of an order button. Wholesale customers see stock and pricing scoped to their assigned office, and can build and submit their own sales orders — which post directly into SAP on submission, with no re-keying by staff.
Office-Specific Pricing & Cross-Office Fulfilment
Every wholesale account is mapped to its office in SAP, so pricing shown in the portal always matches that office's price conditions exactly — nothing duplicated or manually maintained outside SAP. Orders that draw on China's supply for UAE-side fulfilment post automatically as a standard order in one SAP company code and a corresponding supply order in the other, with no duplicate capture.
Documents, Tracking & Account Tools
Both customer types get self-service access to invoices, statements, and proof-of-delivery documents. Wholesale customers additionally get real-time order tracking and account management, including managing their own team sub-users.
AI & Automation
- Customer-facing AI assistant: handles routine retail and wholesale enquiries directly — answering product and stock questions and generating quick quotes for wholesale accounts — with more complex requests routed to the right regional sales contact automatically.
- Quote automation: retail enquiries that used to sit in a sales queue awaiting manual follow-up are now matched and quoted automatically wherever possible, cutting response time without adding headcount.
- Multi-office inventory sync: AI-assisted monitoring flags stock gaps and forecasts demand across the China and UAE offices, keeping the portal’s stock picture and SAP itself moving in step.
The Outcome
A Platform Built Across Two Offices
Tyre Global now runs retail and wholesale customer access, office-specific pricing, self-service ordering, AI-assisted customer engagement and inventory forecasting, and cross-office order fulfilment from a single portal integrated with SAP, live for 300+ users across the China and UAE offices. Wholesale customers place their own orders directly against accurate, office-scoped pricing; retail enquiries are captured, quoted, and routed automatically instead of being lost across calls and emails; and orders drawing on China’s supply for UAE fulfilment sync automatically between both SAP environments, with no manual reconciliation between the two offices.
Branch pricing, automated
Prices always match the customer's assigned office — nothing maintained manually.
Two ERPs, one order
Orders spanning both offices sync automatically — no duplicate entry.
AI-assisted, not AI-replaced
Routine enquiries are automated — complex ones still reach a person.
Built for speed
Customers never wait on SAP — the portal stays fast regardless